He shares how to tap the neuroscience of habit to create your own positive behaviors (hint: chocolate after exercise may not be such a bad thing). In this episode of Good Life Project, Duhigg reveals how one of the biggest retailers in the world, Target, uses habit analysis to figure out which customers are pregnant and leverages that information to cultivate new buying habits.
Not only is there a huge amount of mythology and misinformation around these hidden routines, but the people who understand the real psychology of habit formation are using it not just to change their own behavior, but to “influence” the buying decisions of hundreds of millions of consumers.
What he discovered was pretty mind-blowing. But he went beyond wondering and spent a few years researching the science behind habits. Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Charles Duhigg, did too. Ever wonder how to kill a bad habit or start a good one? How to stop eating ice cream at 11 pm or smoking or procrastinating? How to exercise every day, without fail?
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